My client is seeking a talented Social Media & Community Executive to join their team. You’ll come aboard as the champion of the brand across social media and online forums, with a focus to deepen and extend their reach and impact across these channels.

You’ll have strong communication skills, interest and understanding of investing, aptitude with social media monitoring tools, and a desire to develop and oversee an active online community.

Role and Responsibilities:

• Deliver on and continue to expand the social media strategy across all key social platforms including Facebook, Twitter, Reddit, Linkedin and YouTube.
• Establish tone and creative guidelines to support consistent experiences across social media and forums.
• Take our influencer programme to the next level, forging relationships with industry contacts to encourage conversations about investing.
• Engage with, and aim to deepen relationships with the community across channels
• Establish and maintain a social media calendar
• Produce, source, and publish social media content, as well as manage external agencies to deliver on social media plans.
• Daily monitoring and reporting of assigned accounts and responding to queries and comments.
• Analyse and report regularly on campaign activity.

To be successful:

• 4+ years’ experience managing social media channels or digital communities
• Genuine interest in financial markets and investing is essential.
• Specialist in developing social marketing strategies that are native to each channel and that can deliver tangible results.
• Strong writing and content generation skills
• Experience managing relationships with external and internal agencies/design teams to brief and manage original content.
• Experience running influencers campaigns and how they can be used to extend social campaigns.
• Proven track record delivering results on social campaigns, with the ability to make insight- and data-driven decisions.
• Understanding of major social media platforms including analytics and business manager tools.
• Comfortable with campaign reporting and optimisation to ensure we are on the right track and achieving our KPIs.
• Flexible, with the ability to excel in a fast-paced environment.
• Attention to detail, excellent organisation skills, and ability to manage multiple projects and responsibilities

My client is one of Australia’s leading managers of Exchange Traded Funds (“ETFs”) and related products, with a reputation for innovation and “market firsts”. With offices in Sydney, Melbourne, Brisbane, and NZ, they manage over $23B of assets on behalf of investors across the broadest range of products on the ASX.

The role:

This hands-on role requires someone with excellent project management skills, initiative, and high attention to detail. You’ll understand core digital channels and user journeys and love diving into the detail to optimise at every opportunity. You’re curious to learn and grow, and you’ll work alongside a highly skilled and supportive team. Responsibilities

Role and responsbilities:

• Assisting with the execution of all aspects of the digital strategy across channels including search, display, video, and landing pages.
• Supporting campaigns from start to finish – including briefing, legal approvals, agency coordination, campaign checking and launch.
• Support reporting requirements across digital marketing KPIs.
• Working with the team to build and maintain our suite of landing pages, and other content amends as required on our website.
• Working across internal and external resources to deliver digital marketing assets including banner ads, web tiles and social ads aligned with our multi-channel plans.
• Support trafficking of display assets to relevant third-party contacts, ensuring all are tagged in accordance with our UTM standards and delivered/refreshed in a timely manner
• Support and scale our A-B-C test and learn culture.

To be successful:

• Minimum 3 years’ work experience in a related role with demonstrated success across biddable media channels and/or CRO (conversion rate optimisation).
• Excellent organisational skills
• Must enjoy a fast-paced work environment and be able to adapt quickly to business needs
• Good interpersonal skills and the ability to work well within a team
• High attention to detail
• A self-starter who uses their initiative
• Experience creating or coordinating copy and design assets for digital channels

My client is one of Australia’s leading managers in the fund space, with a reputation for innovation and “market firsts”.

The sector is one of the fastest growing categories of investment products globally and in Australia over the last decade and the market is set to continue growing strongly in the coming years.

About the role

My client is seeking an enthusiastic and experienced individual to join the team as a Senior Marketing Manager to help build on their Australian success story.

Reporting to the Head of Marketing you will be responsible for a broad range of activity including overseeing content and educational initiatives, brand, creative and advertising strategy and execution, external partnerships and events. You will play a key role in delivering campaigns that make an impact throughout the funnel, ensuring a cycle of continuous improvement is implemented.

They’re looking for someone who is experienced in creating and executing on a strategic plan by looking at business objectives and then working collaboratively with the broader marketing team to ensure successful execution.

You’ll be an experienced people manager with strong written and verbal communication skills. You’ll bring your expertise, attention to detail, positive attitude and initiative to this role and you’ll enjoy lots of variety each day.

Preference is given to applicants with have prior working experience in a similar role within asset management and/or financial services, and/or demonstrated interest and expertise in wealth management/investment products.

Role and Responsibilities:

• Work closely with colleagues to oversee educational programs and content to expand the organic footprint (including SEO) and awareness in the market
• Set the strategic editorial direction and work with content and communications colleagues and external suppliers for content production, editorial copy-writing and other visual brand assets
• Create channel marketing plans that contribute to the broader marketing strategy
• Oversee event coordination and management, including third party sponsorships, our own events and other partnerships
• Oversee and execute on advertising strategy, including above the line and digital display
• Keep up to date with Funds industry developments, financial markets and investment trends.
• Ensure all campaigns are tailored for the appropriate channel, including presentations, collateral, digital and offline.
• Work closely with marketing colleagues to ensure content is created and aligned to meet campaign objectives.
• Creating and maintaining marketing budget across channels of responsibility, including regular reporting to Head of Marketing and CEO
• Regular reporting on to stakeholders

To be successful:

• Excellent interpersonal skills and ability to manage a small team
• Proven experience across advertising strategy, content marketing, events coordination, media placements, digital distribution and campaign management
• Ability to multi-task and meet deadlines
• Outstanding understanding of investments and financial products
• High attention to detail and a creative flair
• 10+ years’ experience working in a similar role or proven experience in a similar role

Since launching over 30 years ago, my client has become one of the world’s leading online financial trading businesses offering an award winning online and mobile trading platform, enabling over 1 million clients to trade domestic & international shares as well forex, indices, commodities, cryptos and more.

The Role:

My client is looking for a passionate and talented digital specialist with a passion for marketing operations. This role will be responsible for driving innovation and performance of all our digital and lifecycle activities across Asia Pacific (APAC) as well as managing a local designer and copywriter.

Working with the global digital and eCRM function, each regional marketing team and the local agencies – you will be tasked with managing a small high performing team of specialists to continue the digital automation transformation, drive effective media, creatives assets and engagement programs.

Responsibilities:

• Manage the marketing hub team to deliver our regional marketing strategies across APAC & CA, including;
• Recruit and ensure engagement of a high performing team of specialists to support the regional marketing teams in delivering best in class campaigns and projects.
• The team will be tasked with:
  • strategic management of our performance channels, with our agencies
  • website development, design and optimisation / CMS training
  • SEO and digital content strategies
  • Video, PPC copy and display design as required
  • Lifecycle strategy and full execution and reporting

• Analytics and Reporting. Work closely with our Business Intelligence and Customer Analytics teams to build strategies and reporting to help drive attribution and customer lifetime value tracking models.
• Key contact with our group web dev, digital and eCRM teams to ensure innovation and learnings are delivered to the APAC region.
• Managing local implementation of our global marketing technology platforms to deliver on acquisition and retention objectives.
• Ensure ongoing optimisation and automation of programs to deliver efficiencies and performance.
• Run a project management methodology with the team’s broad digital and creative deliverables, prioritising revenue generating activities
• Build and maintain strong relationships with all stakeholders in the APAC & CA region and Head Office.

To be successful:

• Self-starter with a passion for all things data and technology with 2-3 years demonstrable experience in a similar role, client or agency side, and minimum 8 years overall marketing or digital experience.
• Relevant university degree in business, marketing or media/communications.
• Lifecycle/eCRM marketing automation and customer journey mapping and segmentation experience is necessary.
• Natural ability to build insights from data, and experienced in building professional ROI reporting.
• A good natural communicator/project management experience essential. Prior team management experience is a requirement.
• Knowledge of or strong interest in the financial markets preferable.
• Understanding of design process, experienced in working with agencies to deliver campaigns and media plans. Strong understanding of PPC, programmatic/display advertising is critical.
• Established track record in campaign and project management and delivery.
• Good understanding of CSS/HTML/JS implementation, Adobe Creative Suite, Google Analytics, Google Webmaster Tools, and Google DoubleClick suite.
• You’ll need to be someone who thrives in a fast paced and dynamic environment and has a flexible approach to working out alternatives to respond to change.