The Company

We're working with a leading retail brand undergoing an exciting phase of digital transformation, and they're on the lookout for a Senior Business Analyst with deep digital and omnichannel retail experience.

The Role

As a Senior BA, you'll play a key role in optimising the customer experience across digital touchpoints - particularly the online store - and supporting key initiatives that bridge the gap between digital and physical retail. You'll be working closely with product, UX, tech, and business stakeholders to shape solutions that enhance engagement, conversion, and customer satisfaction. This is a 6-month day rate contract with a strong likelihood of extension for the right person

Key focus areas:

• Online store optimisation - from homepage through to checkout
• Supporting omnichannel experiences - click & collect, in-store tech, loyalty integration etc.
• Leading end-to-end requirements gathering - including workshops, stakeholder interviews, and process analysis
• Producing clear and concise artefacts - including user stories, process maps, acceptance criteria, and current/future state documentation
• Supporting solution design and ensuring business needs are accurately translated into technical requirements
• Collaborating with developers, testers, and product owners to validate and refine requirements throughout the delivery lifecycle
• Working across squads to ensure digital initiatives align with commercial goals
• Championing the voice of the customer in digital transformation efforts

What we're looking for:

• Proven experience as a Senior BA in a retail and digital environment
• Strong understanding of eCommerce platforms, digital journeys, and conversion drivers
• Experience working on omnichannel solutions across both online and in-store environments

Please note, we can only contact successfully shortlisted candidates at this time. This process takes 3-5 business days.