Our client is a luxury lifestyle brand. They are proud to be setting new standards of luxury, working closely with clients and partners to raise the bar when it comes to luxury living in Melbourne's most desirable suburbs.

Currently, they are recruiting a Performance Marketing Manager. The Performance Marketing Manager will play a pivotal role in developing and executing high-impact performance marketing strategies that drive measurable results.

Key Responsibilities:

• Develop innovative growth strategies for the organisation's digital channels.
• Oversee the corporate social media channels and develop well-aligned corporate strategies.
• Own performance marketing and lead all paid channels including Google Ads, Meta, Programmatic, Digital Out of Home, and new channels relevant to the audience.
• Plan and implement effective data-driven digital campaigns to support lead generation, conversion rate optimisation and project sales.
• Lead campaign-level reporting across all performance marketing activity.
• Work closely with the Sales team to align marketing activity with lead pipeline goals.
• Forecast digital performance to support project sales planning and manage marketing budgets.
• Plan, execute and optimise full-funnel performance campaigns to drive qualified leads and improve cost-per-acquisition.
• Maintain and improve integration with CRM systems.

Key Experience and Skills:

• Formal qualification in Marketing, Business or Commerce or equivalent.
• Minimum of 5+ years' experience in a similar role.
• Strong knowledge of paid digital campaign strategy, data analytics, and funnel optimisation.
• Expertise in Google Ads, Meta Ads, programmatic platforms, and SEO/SEM best practices.
• Proficient in digital analytics tools such as Google Analytics to track, analyse and report on campaign performance.
• Excellent data analysis skills, with the ability to draw actionable insights and make data driving decisions.
• Experience and proficiency working with CRM systems.

For more information on this outstanding opportunity, please contact Brea Bugeja at Mars Recruitment - Brea.Bugeja@marsrecruitment.com.au.