Summary

MARS Recruitment are excited to be partnering with a leading Australian healthcare group, who are seeking a Paid Media Executive to join their fast-paced, growing in-house marketing team. In this role, you will primiarily be managing campaigns across Google Ads and Meta. Fantastic opportunity to lead planning, execution and optimisation across a wide range of brands and clinics around Australia simultaneously.

Key Responsibilities

Search (Google Ads & PMax):

• Plan, implement, and manage high-performing paid search and PMax campaigns
• Monitor budgets, forecast monthly spend and optimise campaigns for performance
• Conduct ongoing keyword discovery and competitor analysis
• Collaborate with copywriters and CRO specialists to optimise landing pages
• Track, analyse and report on performance and ROI using analytics tools

Paid Social (Meta):

• Build and execute full-funnel campaigns across Meta platforms
• Write ad copy, build/refine target audiences, and set up A/B tests
• Report on campaign outcomes and key insights

Other duties will include:

• Collaborate with internal teams across design, brand, SEO etc.
• Stay current on the latest tools, platforms and trends in paid media
• Troubleshoot and resolve performance issues proactively

Successful Candidates Will Have

• 3+ years' hands-on experience managing Google Ads and Meta campaigns
• Experience in multi-brand environments or agencies
• A strong understanding of paid media performance, optimisation, and lead generation
• Familiarity with platforms such as Google Ads, Google Tag Manager, Google Analytics, and Power BI
• Strong analytical and reporting skills - you know how to extract and act on insights
• A proactive, collaborative approach with excellent written and verbal communication
• Bonus: SEMRush, HTML/CSS or bid-management tools knowledge
• Full working rights in Australia (PR or Citizen)

To Apply

• If you're looking to make an impact with your digital marketing skills and want exposure to a variety of brands in a growing in-house team, apply now!