Just my light-hearted take on a serious career opportunity 😊
Working alongside the Brand and Local Area Marketing team, you will be accountable for setting up the Email Marketing calendar and lead the end-to-end process around the campaign activity from strategy to execution.
Responsibilities:
Build, test and launch member communications from our Salesforce platform, owning the process from briefing assets to building audiences.
Implement new lifecycle communications while re-doing our current communications to maximise impact. Drive A/B testing and multivariate testing to make recommendations to maximise ROI and engagement.
Expertly and strategically build omni-channel member journey's, using AI recommendations.
Help execute our segmentation strategy to enrich how we talk to different audiences to drive desired behaviours and channel effectiveness by executing highly targeted campaigns.
Support the membership strategy, ensuring members are represented across all campaign activity, building out strategies across channels to build brand advocacy and champion the members at every opportunity.
Accurately monitor and report on ROI of channels, using data and insights to provide recommendations to maximise and prove ROI.
Experience:
Experience within a similar CRM/Loyalty role, ideally within retail or similar industries.
You will have demonstrated experience in the creation of CRM strategies and personalised customer journey management including testing and segmentation.
Experience working with an enterprise-grade CRM / Marketing Automation tools (e.g. Salesforce Marketing Cloud)
Additional points:
Located in Cremorne
4 days in the office / 1 day from home
Interested candidates are invited to apply directly to the role with your resume outlining relevant experience and qualifications. Alternatively, you can send your application directly to michelle.hodgson@marsrecruitment.com.au or give Michelle a call on 0434 538 014.