Are you a data-driven digital marketer who thrives on optimising performance and driving real business impact? Join a leading organisation as a Digital Marketing Specialist and play a key role in delivering high-impact campaigns that grow customer acquisition, engagement, and conversion.
About the Role
Reporting to the Digital Marketing and Automation Manager, you'll lead the planning, execution, optimisation, and reporting of digital marketing initiatives across paid, owned, and earned channels.
This is a hands-on role where strategy meets execution-you'll work across search, social, email, and web to deliver measurable results, continuously improve performance, and enhance the customer experience.
Key Responsibilities
Strategy & Performance
- Execute and continuously refine digital marketing strategies to meet acquisition and conversion targets
- Provide data-driven insights to improve campaign performance, customer experience, and ROI
- Leverage market mix modelling (MMM) to optimise channel allocation and budget decisions
- Collaborate with cross-functional teams to align with broader business objectives
Campaign Management & Optimisation
- Plan, launch, and optimise campaigns across paid, owned, and earned channels
- Manage content development for social media, email, and web platforms
- Lead campaign setup, targeting, and optimisation with internal and external partners
- Drive website experimentation (A/B and multivariate testing) to improve conversion outcomes
- Partner with UX/UI, product, and development teams to enhance digital journeys
Data, Reporting & Insights
- Own end-to-end reporting across digital marketing activities
- Analyse campaign and website data to identify trends and opportunities
- Develop dashboards, reports, and post-campaign analysis to inform strategy
- Use tools such as Google Analytics, Salesforce, and Power BI to measure performance
Innovation & Continuous Improvement
- Stay ahead of digital trends, tools, and best practices
- Champion experimentation and a test-and-learn mindset
- Identify opportunities to leverage AI to improve efficiency and scale (within governance frameworks)
Compliance & Governance
- Ensure all activities meet brand, privacy, and regulatory requirements
- Support responsible and compliant use of AI in marketing initiatives
About You
You're a curious, analytical, and results-focused digital marketer who enjoys testing, learning, and improving.
You'll bring:
- A degree in Marketing or a related field
- Proven experience delivering and optimising multi-channel digital campaigns
- Strong analytical skills and the ability to turn data into actionable insights
- Hands-on experience with A/B testing and conversion optimisation
- Experience working with platforms like Google Analytics, Salesforce Marketing Cloud, and ad platforms
- Solid understanding of SEO, paid media, and digital marketing best practices
- Knowledge of privacy regulations (e.g. Australian Privacy Principles, GDPR)
- Experience working with agencies and external partners
Why Join Our Client?
Our client is a forward-thinking organisation operating in the B2C retail space, with a strong focus on innovation, performance, and continuous improvement.
You'll have the opportunity to:
- Work on impactful, data-driven marketing initiatives
- Collaborate with cross-functional teams across digital, product, and customer experience
- Contribute to innovative approaches, including AI-enabled marketing
- Grow your career in a dynamic and evolving business
If you're passionate about digital marketing and want to make a measurable impact, we'd love to hear from you. Please apply now or contact Kimberley - kimberley.alexopoulos@marsrecruitment.com.au
