Our client is a vibrant and values led organisation, and are are passionate about enhancing lives through education. They work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. They empower their teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world's most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work.

The Opportunity

As a Digital PR Specialist you'll play a pivotal role in strengthening their partners' brand authority and boosting their visibility across AI‑driven search platforms. If you thrive in a people‑focused, innovative, and agile culture, this is your opportunity to contribute to work that truly matters.

Reporting to the Corporate Communications Manager, you'll develop and deliver authority building strategies that elevate our partners in digital spaces. You will drive earned media, community engagement and thought leadership initiatives that build credibility, increase citations and support Generative Search performance. This is a collaborative role that works closely with content, social and marketing teams to amplify high value PR activity and ensure everything we deliver reflects our partners' brands, values and governance standards.

Key Responsibilities

• Develop and execute values aligned digital PR and authority‑building strategies for priority partners
• Secure meaningful earned coverage across digital platforms
• Lead thought leadership initiatives, including authored content, storytelling, webinars and case studies
• Collaborate across social, content and marketing teams to maximise reach and impact
• Monitor partner reputation, citation growth and backlink performance
• Identify opportunities to strengthen partner presence across high‑authority environments that influence LLMs
• Ensure all PR activity is aligned to brand values, tone and governance

About you

• Bachelor's degree in communications or marketing
• 3-5 years' experience in digital PR, earned media or authority‑building
• Strong understanding of how citations support AI‑driven search visibility
• Exceptional written and verbal communication skills
• Proven ability to work cross‑functionally in a fast‑moving environment
• Experience in higher education or purpose‑led brands is highly desirable
• A keen interest in the evolution of thought leadership and trust‑building in the era of Generative Engine Optimisation

What Success Looks Like

• Delivery of a values‑aligned backlink and authority strategy
• Growth in high‑quality referring domains and citations
• Measurable improvement in partner authority and reputation metrics
• High‑quality execution of thought leadership programs

What's in it for you?

• Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
• Health and wellbeing activities
• Annual flu vaccinations
• Paid parental leave
• Purchased leave
• Study assistance and leave for eligible employees
• Mental health support resources and Employee assistance program (EAP)
• Income protection insurance
• Access to corporate health insurance rates

Please apply with your CV and Cover Letter through the link, or for further discussion reach out to Kimberley - kimberley.alexopoulos@marsrecruitment.com.au