Digital Optimisation Manager

My client is a world leader in the online FX space, they have built a company focused on getting results by instilling a hard working, fun and driven culture into their staff and simultaneously investing in technology and staff development.

Based in the CBD (but with great working flexibility) you’ll be a part of a newly formed team aimed at creating a world leading website experience for their customers. You will be focused on driving commercial outcomes by improving the website experience in line with, and helping shape, the web strategy. Being the go-to person for all things optimisation and A/B testing, you will leverage analytics, qualitative and quantitative research, optimisation tools and online best practices to increase the effectiveness of the website, conversion rates, marketing campaigns, and ultimately, increase new client registrations.

 

Role and responsibilities:

  • Investigate data to identify areas for optimising the customer experience to drive increased conversions
  • Drive the strategy, processes and structure for the CRO and AB Testing programme
  • Convert qualitative and quantitative data into prioritised optimisation initiatives, and ensure these are implemented by the relevant teams/stakeholders
  • Build a list of backlog AB test and optimisations to help form the CRO roadmap, starting from planning, idea management, testing, optimisation, reporting, and forecasting
  • Work closely with the web, UX, design and data team to get insights, provide input into marketing campaigns, and help shape the website experience
  • The primary focus will be on new-client acquisition, increasing registrations for both consumers and businesses through improving the website experience, in combination with improving acquisition strategies that will drive to the same outcome
  • Actively contribute to the growth of the website, traffic and conversions by working with the full stack squad, which includes specialists in SEO, CRO (yourself), Design, UX, Content, Web Production, Analytics, and Tech (engineers, QA).
  • Plan, build and execute the optimisation and AB testing programme on the website
  • Provide a analytical, researched and commercial lens to the prioritisation of experience optimisations
  • This visible role will work day to day as part of the web squad, plus working closely with the regional marketing teams. Additionally you will have interactions with legal, compliance, HR, technology, finance etc as required.

 

To be successful you’ll need:

 

 

  • Deep understanding of on-site conversion rate optimisation
  • Ability to plan, execute, analyse and then reflect on a AB testing and optimisation programme, looking for continuous improvements to both the web experience, as well as the programme processes
  • Experience working with optimisation platforms to plan, build and execute AB tests and optimizations
  • A understanding of digital experience and conversion optimisation to drive growth through research, testing and analysis
  • An analytical mindset, focused on driving commercial outcomes for the business
  • A deep experience with both theory and execution of AB testing, growth marketing, and performance analysis
  • Strong stakeholder/client management skills, especially where digital literacy may be low
  • Working knowledge of HTML/CSS
  • College Degree or equivalent in a related field (Marketing, Computer Science, Data science)
  • 5+ years total digital marketing experience
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Communications Coordinator

Communications Coordinator

  • ASX 100 company with a strong focus on sustainability and improving the circular economy.
  • Permanent full-time role paying $90k to $100k incl. super.
  • Located in Melbourne CBD with flexible working from home arrangements

Seeking a communications professional to assist with internal communications and the implementation of a new digital comms platform.

About the company:

This company is a large Australian owned industry leader who have a bold agenda around reducing carbon and improving the circular economy.

About the role:

This role will support the communications team with internal messaging as well as assisting with the rollout of the new digital internal communications platform and then manage that platform ongoing.

You will:

  • Write and develop high quality engaging launch campaign content
  • Support the delivery of internal messages and information to ensure consistency and alignment.
  • Run training sessions with branches (in person or virtual) to demo the upload of the app
  • Produce instructional guides as video or written form
  • Produce reporting and monitor platform KPIs

About you:

  • Exceptional written and verbal communication skills
  • Experience producing high quality communications campaigns, writing copy and developing engaging content for social platforms
  • Experience delivering training or instructional experience
  • Strong organisation, attention to detail, time management and ability to meet deadlines in a fast paced environment

How to apply:

To apply to this role, please click ‘apply now’. If you would like to know more about the role, please email [email protected]

 

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Marketing Campaign Manager

About the role 

Join a high performing team that has made a significant investment in marketing and digital capability to accelerate market share and deliver a market leading digital experience to customers.

 

The role will be in the B2B marketing function targeting small businesses and sole traders.

 

As Marketing Campaign Manager you will work as part of the broader Marketing & Communications team who act as a key growth partner for the business unit.

 

You will need a strategic mind, excellent communication and stakeholder management skills as you will be given creative freedom and budget to try new initiatives.

 

Your current skills will center around end-to-end campaign management, but you will be looking to develop and grow in this role.

 

Role requirements and responsibilities

  • Working with the Marketing Manager and business to plan, coordinate and execute a programme of integrated, well-targeted and effective on and off-line marketing activity that will generates leads, build brand awareness and drives revenue in line with agreed strategic objectives
  • Using data to target specific market segments for new business and support on the development of new and differentiating product and services to bring to market
  • Work towards achieving lead generation targets through a variety of tactical campaigns and activity
  • Lead and implement commercially driven marketing activity, post campaign reporting and recommendations
  • Promote growth initiatives internally and maintain strong relationships with key stakeholders to communicate activity and establish wider awareness
  • Bring a client centric approach to marketing to deliver engagement and retention programs and develop highly engaging content with the Content Marketer distributed via appropriate channels
  • Working closely with the Digital Acquisition Manager to ensure optimum targeting & ROI in paid media
  • Manage the segment marketing budget & spend jointly with the Marketing manager

 

Background and experience

  • Tertiary qualified in a relevant discipline
  • A minimum of 3 years’ experience in Campaign and Brand Marketing
  • End-to-end Campaign Management
  • B2B Small Business or Consumer Marketing preferred
  • Segmentation and targeting for marketing
  • Campaign reporting & familiarity with marketing metrics
  • Financial Services experience preferred
  • Lead generation (in a digital environment)
  • Knowledge of the sales / marketing funnel
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Marketing Coordinator, Property

Marketing Coordinator, Property

 

  • Located in Melbourne’s inner suburbs. Flexible WFH/WFO
  • Permanent role paying up to $90k + super
  • Seeking someone to drive marketing and client engagement and build strong relationships

Finance and investment firm with a strong domestic footprint in Australia, specialising in providing capital solutions to landowners and developers.

 

About the company:

As an industry leader, this company has been operating since 2004 and spans across property, corporate investments, and consumer finance. This company takes a conservative and measured approach to risk. They place utmost importance on building and maintaining relationships with their clients.

 

About the role:

This role reports to the Director and will involve driving the company’s client engagement strategy across the targeted client and stakeholder network.

Your roles and responsibilities will include, but are not limited to the following:

  • Building strong positive relationships with developers within a relationship-based company.
  • Management of Salesforce CRM content, ensuring client details are up to date.
  • Development and implementation of a clear client engagement strategy and content management plan e.g. pitch desks, website content, social media
  • Leverage the Salesforce CRM platform to enhance client engagement

 

About you:

  • Tertiary qualifications in marketing, public relations, commerce or similar
  • Enthusiastic, self-starter, with the ability to work autonomously and take initiative
  • Experience in sales, marketing or client engagement role
  • Excellent interpersonal and rapport building skills and passion for client engagement
  • CRM management experience (Salesforce/Pardot advantageous)
  • Strong administration skills and attention to detail

How to apply:

To apply to this role, please click ‘apply now’. If you would like to know more about the role, please email [email protected]

 

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Media Relations Advisor

Media Relations Advisor

  • Well established national organisation in the dairy industry
  • Located in Melbourne’s CBD with flexible WFO/WFH options
  • Permanent full-time role paying up to $110,000 including super

Fantastic opportunity for a Media and Communications expert to utilise their skills in a supportive national organisation.

About the company:

Founded almost 20 years ago, my client provides support to the farming industry across Australia. With a focus on community and sustainability, they work towards promoting the dairy industry, enhancing farm businesses, supporting employment and driving herd and pasture innovation.

This is a purpose driven company who focus on delivering support and providing better outcomes for the farming community.

About the role:

Reporting to the Corporate Communications Manager, you will drive the development, implementation and management of the company’s media relations strategy across corporate, consumer, influencer programs, news and announcements.

Your roles and responsibilities will include, but are not limited to:

  • Facilitate proactive and reactive media responses, be the first point of call for media enquiries and build strong media relations with key outlets.
  • Respond to incidents under tight deadlines to form effective media management and crisis communications responses.
  • Develop and monitor a strategic communications plan across all media channels
  • Create compelling and relevant content across print, digital and social media channels for varied target audiences
  • Ensure media strategy is integrated/aligned with RDPs, program needs, consumer PR and communications strategies and upholds the brand and reputation of the company and the industry.

About you:

  • Extensive experience in external communications and media relations
  • Excellent written and verbal communications skills.
  • Strong understanding of the Media and Communications industry and experience developing and implementing communications campaigns and delivering corporate publications
  • Ability to identify newsworthy stories and tailor to media channels/stakeholders.
  • Ability to write under pressure and to tight deadlines

 

How to apply:

To apply to this role, please click ‘apply now’. If you would like to know more about the role, please email [email protected]

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State Marketing Manager

What is the opportunity

To provide local marketing advice and expertise to the WA broker network and support the state sales and distribution team to meet their strategic goals and targets.

Role and responsibilities:

  • Development and implementation of the state-based marketing plan for the WA broker network to assist in driving engagement, generating customer enquiries and lodgements
  • Working closely with the central marketing team to drive maximum return of the national marketing plan and assets and ensuring assets are leveraged locally by brokers; and
  • Providing expert local area marketing advice, training and support for individual broker campaigns and initiatives and ensuring they ladder up to the national marketing strategy
  • Actively work in collaboration with the SMC team to ensure national to local initiatives are implemented and that the LAM team are constantly innovating and driving marketing efficiency
  • Ensure regular and productive contact with brokers and sales teams so they are equipped with marketing tools and are leveraging current national marketing campaign assets
  • Present marketing updates, campaigns and initiatives at Retail Meetings, Retail Hub meetings, Monthly Broker sales meetings, Sales team meetings, workshops and events to ensure WA broker and distribution network are across all current campaigns
  • Provide weekly reporting and key insights for the development and improvement of marketing campaigns and broker resources and tools. Provide details of store visits, broker workshops and key statistics including cost per lead and enquiry to appointment
  • Ensure the central marketing processes are followed for efficient turn-around times, campaign delivery and reporting – including broker request process, broker resources and communications, state-based budgeting and invoice processing
  • Conduct regular marketing workshops for brokers including Cert IV Marketing overview, social media upskilling and other training as required by the national and state teams
  • Ensure all broker marketing materials and campaigns meet legal, statutory, internal audit and compliance standards. Approve escalated requests and where necessary escalate approvals to Senior Manager, Go to Market
  • Ensure adherence and compliance with all company policies, risk appetite and legislative requirements, including NCCP
  • Adapt a culture of risk management and compliance

 

What are we looking for?

  • At least 5 years marketing management/consultancy experience or equivalent, preferably specialising in local area marketing with experience working with franchisees
  • Superior project management skills
  • Excellent relationship development and presentation skills and the ability to be persuasive when pitching new ideas to sales leaders and brokers
  • Ability to proactively identify, understand, communicate and act on current and future risks
  • Ability to work independently or as part of a team
  • Ability to work under pressure and re-prioritise as required
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State Marketing Specialist

Summary:

One of Australia’s most reputable financial services organizations is seeking a State Marketing Specialist to Propel its team

 

Key Responsibilities:

  • Work closely with the NSW/ACT State Marketing Consultant to contribute to state customer lead and lodgement targets
  • Support the State Marketing Consultant to roll out state-based marketing initiatives to achieve state targets as part of the NSW/ACT state marketing plan
  • Actively work in collaboration with the wider Go to Market team to ensure national to local initiatives are implemented and to constantly innovate and drive marketing efficiency
  • Coordinate marketing updates for your state and support the State Marketing Consultant in presenting campaigns and initiatives at Sales team meetings, retail Meetings, Monthly Broker sales meetings and workshop events to ensure broker and distribution network are across all current marketing activity
  • Submit requests to the Central Marketing team for broker creative, artwork approvals and general broker marketing requests.
  • Coordinate Terms & Conditions and disclaimers required for broker campaigns and materials as part of the activities that form NSW/ACT broker marketing plans.
  • Support the state marketing consultant to manage state-based budgeting and invoice processing – by following central marketing processes for efficient turn-around times and reporting

 

Successful Candidates will have:

  • 1-2+ Years experience Marketing (Preferably within financial Services)
  • Bachelors Degree in Business or Equivalent
  • Strong administration skills and attention to detail
  • Strong communication sklls
  • Full working rights in Australia

 

To Apply:

Apply below, or submit your resume to Aaron at [email protected]au

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