Salary

$75,000 to $100,000

Location

Sydney

Job Type

Full-Time

Job Ref

Date Posted

Tue, 23rd February 2021

Be a part of an amazing company journey and help them to take the next step in their SEO and Web optimisation strategy with you at the helm.


My client, a global fintech on an aggressive growth trajectory is looking to hire an SEO & Web Optimisation Specialist to join the local Australian office whilst having scope of the APAC strategy.

The business offers many perks including modern Barangaroo offices, flexible working patterns, great team culture and bonus incentive. You’ll be working in a Digital team that has culture at its very heart and focuses on bringing the best out in its employees.

Role and responsibilities:

Website & Content (30%)
Liaise with the international digital and development teams, and APAC regional marketing teams to coordinate planning, development and deployment of new digital/online projects as required

  • Support the build of APAC campaigns and content by undertaking basic design work plus implementing HTML and CSS changes as required
  • Provide direction on best practice for digital content generation and landing page composition
  • Review the APAC websites (particularly paid traffic pages) for obvious usability issues and possible improvements in the interests of improving conversion
  • Offer insights and suggestions based on data, analytics and reporting to assist with content creation and website optimisation
  • Liaise with agencies and contractors to ensure development work is kept on track and on budget
  • Manage agency and other vendor partner relationships

SEO (50%)

  • Help drive all SEO activity to improve key metrics and deliver significant return on investment
  • Assist in the execution of link-building initiatives using a range of tactics including blogger outreach, infographics, PR, social media, the creation of surveys, whitepapers and broader creative campaigns
  • Leverage existing in-house content, creative and video assets to improve performance
  • Assist in the creation of new pages and content to improve overall brand visibility
  • Utilise a range of desktop and web-based tools to diagnose and resolve technical issues
  • Maintain the domains backlink footprint and proactively taking steps to identify and prevent negative SEO and unnatural link signals
  • Monitor the domains visibility and performance against targets within analytics
  • Help with the regular reporting and presentation of SEO ROI and project achievements
  • Work with the Digital, Marketing and Web Development teams and regional offices to identify commercial SEO growth areas

Analytics and Reporting (10%)

  • Prepare reports to assess the effectiveness of digital activities and monitor website performance
  • Analyse and provide recommendations on creative, content, and further testing for channel optimisation

General (10%)

  • Responsibility for planning and budgetary control of SEO and content budgets
  • Provide ad hoc digital support, back up and assistance to other team members within the marketing division as necessary
  • Maintain personal/professional development to meet the changing demands of the role
  • Build and maintain strong relationships with stakeholders across the APAC region
  • Undertake such other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this role

KEY SKILLS AND EXPERIENCE

Skills and competencies

  • An analytical mind and strong problem solving skills
  • Exceptional attention to detail
  • Understanding of basic website UX and best practice principles
  • A self-starter with ability to drive projects with minimum supervision / management
  • Solid understanding of HTML and CSS, some JavaScript
  • Strong negotiation and interpersonal skills – confident in talking to partners of different size and level
  • Strong technical skills – solid understanding of analytics and digital technologies
  • Excellent Excel skills – skilled at intermediate data manipulation (pivot tables, SUMIFs, AVERAGEIFs, INDEX MATCH)
  • Project management and organisational skills
  • Excellent communication and presentation skills, written and oral
  • Ability to communicate throughout all levels of an organisation both technical and non-technical

Educational / Experience requirements

  • 2-3 years digital marketing experience
  • Experience of web analytics tools
  • Strong analytical and numeracy skills to fulfil the requirement of compiling website and campaign performance reports
  • Understanding of statistical reporting and web analytics
Job Application