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• Work with the APAC Marketing Manager to deliver annual marketing and communication plans, ensuring alignment of marketing campaigns with business and brand objectives.
• Ownership of all marketing for Australia and New Zealand regions including campaign planning, delivery, communications, PR, collateral and material, sponsorship, website management, tactical and creative – ensuring these are engaging, drive performance and within set brand guidelines.
• End-to-end planning and management of marketing initiatives across product launches/platform updates, client activation and retention across retail brand.
• Assist in the launch of new website content as driven by APAC digital and UK web dev teams, ensure website content is accurate and localised
• Where relevant, brief and manage campaign media plans alongside media agencies to determine optimal channel and brand mix.
• Build and deliver relevant and engaging campaign content with the assistance of in-house technical experts.
• Coordinate client email communications and ensure client facing teams are aware of all outgoing communication tactics for client consistency. Build, localise and deliver education content – ebooks, seminars, webinars, as required. Reporting and utilising past learnings to drive future strategies.
• Ensure relevant segmentation of client databases to ensure targeted campaigns.
• Build relationships and collaborate with a wide network of stakeholders
• Annual campaign budget planning, tracking and management, ensuring it is allocated properly to meet performance targets.
• Day-to-day reporting and budget management to ensure campaigns are optimised to drive performance.
• Ongoing optimisation and reporting of all campaigns including detailed monthly and quarterly reports on campaign performance – how they performed against set KPIs and stakeholder recommendations for ongoing distribution.
• Review competitor activities; stay up to date with digital advertising and marketing best practice/innovation to ensure business is placed ahead of other providers in achieving business goals.
• Design and build periodic client surveys and distribute results accordingly.

Must haves

• Experience in marketing planning, execution of both ATL and BTL advertising tactics and client lifecycle management.
• Experience working in a complex, fast-paced environment.
• Excellent relationship management & collaboration skills – experience working with remote stakeholders preferred.
• Strong organisational and project management skills.
• Strong copywriting skills.
• Experience working with agencies in the delivery of high performing digital campaigns.
• Experience using website CMS and email distribution software.
• Hands on, delivery driven, can do attitude. Ability to take initiative and work autonomously.

Relevant qualifications

• Tertiary educated in marketing discipline
• At least 3 years’ experience in generalist/campaign marketing roles