Marketing Automation Specialist

Build and execute member communications through Salesforce Marketing Cloud and enable greater marketing automation capability.


  • Work within Campaign Management System (Salesforce Marketing Cloud) to perform end-to-end campaign management of multi-channel and targeted member journeys including building, testing, launching, and reporting.
  • Draw on data and insights to build enhancements of things like campaign targeting, messaging etc.
  • Integration of onsite multi variant testing using dynamic content, A/B testing to improve conversion and engagement rates.
  • Ensure accurate, timely execution of all campaigns with a high level of responsiveness to internal stakeholders.
  • Work with analytics team to draw upon customer insights and past campaign results in journey creation to defend and save members at vulnerable moments through their lifecycle.
  • Conduct reviews of the current campaigns, looking for gaps and opportunities to feed back to the business to determine ongoing optimisation and personalisation campaigns.
  • Create and execute journeys to drive higher conversion of prospects to achieve join.
  • Contribute to the strong performance and process culture within the team by developing documentation and road maps for processes, A/B testing, and highlighting campaigns that succeed through email and knowledge share with team.
  • Build test scenarios to test all components of a campaign for accuracy and data integrity. Develop continuous improvement processes to optimise and enhance all ad hoc and ongoing campaigns.
  • Ensure all projects delivered tie back to the performance benchmarks, always on automated dashboards and testing plans to measure & enhance campaign performance with support from analytics team.


  • 3 years minimum experience in campaign management and execution using Salesforce Marketing Cloud Journey Builder, Automation Studio, Email Studio and Mobile Studio or equivalent top tier platform in a service-based industry
  • Practical understanding of SQL and the ability to write SQL queries
  • Practical knowledge of AMP Script
  • Basic HTML knowledge and ability to perform HTML and CSS editing
  • Tertiary qualifications in marketing, business, or commerce
  • Previous end-to-end campaign management experience
  • A strong self-starter and problem solver able to work autonomously and in a team environment
  • Results Driven - must be highly organised and deliver on time and to agreed specification

This role is a full-time role 100% remote position in Australia or hybrid if you're Melbourne based and prefer to go into the office.

Due to the high-volume nature of applications, only relevant candidates with unrestricted visas can apply

For further information please get in touch with Kimberley -

AU$110000 - AU$115000 per annum + including super
Docklands, Melbourne, Australia
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