Marketing

Head of Marketing I Sport Industry

Salary

super

Location

SE Suburbs Melbourne, Australia

Job Type

Permanent

Job Ref

BBBH22772_1653361961

Date Posted

Tue, 24th May 2022

Reporting to the GM of Marketing, the Head of Marketing will be accountable for supporting the business through the development


Reporting to the GM of Marketing, the Head of Marketing will be accountable for supporting the business through the development of exceptional marketing strategy and implementation, that delivers a high-quality campaign, drives awareness, converts prospects into customers, engages members and delivers exceptional experiences

Requirements:

  • Manage external facing acquisition, retention and engage campaigns for members, with the support of our client’s Membership and Customer teams
  • Manage marketing campaigns across owned events
  • Ownership of the media planning process and strategy, as well as traditional media buying, ensuring elements are delivered on time and on budget
  • Manage the relationship with key media agencies to drive key advertising outcomes
  • Regularly report on marketing performance to marketing team and wider business as required
  • Work in collaboration with the Creative Director and external agency (when applicable) to develop creative campaigns and ensure successful implementation across all marketing channels
  • Drive performance and continuous improvement of direct reports through talent identification, succession planning and career pathway development

Qualifications:

  • Tertiary qualification in Business, Marketing, or related discipline
  • Minimum 5 years’ experience in a similar role
  • Prior experience in successfully managing marketing campaigns preferably in a sport or event capacity
  • Experience in developing media strategy and supporting implementation
  • Experience developing creative campaigns
  • Understanding of branding principles

Please apply to the job advert directly or alternatively, email [email protected]

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