Digital Content Designer


AU$90000 - AU$100000 per annum + Plus Super


Sydney CBD, Sydney, Australia

Job Type


Job Ref


Date Posted

Thu, 12th May 2022

The Digital Experience Designer advocates for the user and embeds human-centred design thinking throughout the organisation. They work with subject

The Digital Experience Designer advocates for the user and embeds human-centred design thinking throughout the organisation. They work with subject matter experts to write Plain English content and design simple, intuitive digital experiences for our corporate website and other online services. Collaboration and stakeholder management skills are critical to cultivating good working relationships with internal stakeholders and getting projects across the line.

Work in a small but collaborative team in a company that allows true working flexibility, has a great culture and is driven to growing and developing their team to be a high performing, out of the box thinking set of individuals whose creativity can flourish.

Role and responsibilities:

  • As part of the Digital team, develop unified and consistent digital content and experiences for members and staff.
  • Manage daily website requests in a timely manner and ensure the corporate website content is appropriately designed and meets business objectives and user needs.
  • Continually optimise and review website content and interactive tools to ensure they meet brand, style and digital best practice.
  • Translate complex ideas into Plain English for online audiences.
  • Create wireframes, prototypes, sketches and flow diagrams to map out user needs, and work as the digital lead with business owners and IT to bring the final iteration to fruition.
  • Conduct user research such as interviews, observation studies and usability testing.
  • Review and analyse analytics and use the learnings to optimise content.
  • When new digital tools and processes are created, document end-to-end process flows, process improvement and ensure knowledge transfer to other team members.
  • Identify appropriate channels for content and collaborate with the Communications and Marketing team.
  • Contribute to the improvement of publishing workflows and governance to support the implementation of a Digital Experience Roadmap.

To be successful:

  • Degree qualified in a relevant discipline or demonstrated experience in digital design
  • Experience using enterprise-level website content management systems
  • Experience writing and developing Plain English digital content
  • Content development, editing and managing revision rounds and migration
  • Internal stakeholder management and relationship building experience
  • Ability to understand and contribute to business requirements and translate them into technical design
  • Understanding W3C standards for web content design, WCAG (Web Content Accessibility Guidelines) and inclusive design
  • HTML proficiency for digital content publishing
  • Ability to understand the complexities of databases and their connection to online content
  • Ability to develop clear wireframes and interactive prototypes to demonstrate the user journey

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