Marketing

Communications Specialist

Salary

AU$110000 - AU$130000 per annum + plus Super

Location

Sydney, Australia

Job Type

Permanent

Job Ref

BBBH21333_1652943538

Date Posted

Thu, 19th May 2022

My client is a business on the move, undergoing extrodinary growth over the past 5 years. They have recently acquired


My client is a business on the move, undergoing extrodinary growth over the past 5 years. They have recently acquired a new platform and will merge with them, creating a new opportunity for a Communications Specialist to join the team and lead the communications to market and internally. Initially this is a 12 month contract that may extend.

My client prides themselves on being a culturally rich, hard working and dedicated team. They will support growth, facilitate learning and development and have excellent inhouse benefits and perks.

Role and Responsibilites:

  • Work with the Senior APAC Marketing Manager to build and deliver high-profile projects, ensuring alignment of marketing campaigns with business and brand objectives.
  • Analyse and interpret key data, demographic profiling and behavioural research to provide strategic recommendations. Design and build client surveys to understand client motivations as required.
  • Alongside key commercial stakeholders, determine corporate positioning and its impact on brand strategies for the retail and sub-brands.
  • Build PR and communication strategies taking end-to-end ownership of media planning and outreach, press kits, media training, internal communications, market sentiment and management of media enquiries & statements.
  • Create effective communication strategies across segmented audience groups – determining optimal channel, content and brand mix to deliver relevant and engaging client communications – eCRM, eBooks, education, infographics, video as required.
  • Identify deliverables and resources to create master project plans; identify milestones, budget requirements, dependencies and wider department timelines to outline critical pathways and road-blocks for successful project delivery.
  • Ensure commercial focus on client activation and retention remains at the forefront of project planning.
  • Manage internal communications ensuring internal stakeholders and client facing teams are aware of all outgoing communication and media tactics.
  • Work closely with the product team to understand client user journeys and experiences / motivations in highlighting and communicating core messages.
  • Reporting and budget management to ensure large scale projects are clearly communicated to commercial stakeholders.
  • Review competitor activities; stay up to date with market sentiment and communications / best practice to ensure the business is well placed ahead of other providers to achieve goals.
  • Other ad hoc marcom supportive tasks related to project delivery as required.

To be successful:

  • Demonstratable experience in strategic planning across communication and retention large-scale operation management projects.
  • Ability to critically review and interpret stakeholder input & data analysis to provide strategic recommendations.
  • Communications & public relations experience: brand positioning, media management & enquiries, media training and corporate profiling.
  • Proven project management skills with demonstratable experience in end-to-end delivery.
  • Demonstratable experience across holistic marcom delivery; ATL, BTL, social, lifecycle management,
  • Enjoys working in a complex, fast-paced environment.
  • Outstanding people skills with the ability to form trusting relationships, work collaboratively and build personal credibility and brand.
  • Strong prioritisation and organisation skills.
  • Tertiary educated in communications or marketing related discipline.
  • At least 3+ years’ experience in similar role and/or 7 years’ experience across generalist marcoms.

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