Financial Services

Brand Manager

Salary

AU$75000 - AU$90000 per annum + including Super plus Bonus

Location

Sydney, Australia

Job Type

Permanent

Job Ref

BBBH19015_1618986476

Date Posted

Wed, 21st April 2021

My client is looking for a Brand Manager to develop and implement their brand proposition for customers, brokers and franchisees.


My client is looking for a Brand Manager to develop and implement their brand proposition for customers, brokers and franchisees. The role supports the Senior Manager, Marketing in the roll out of the marketing, brand and partnership activities.

The role is responsible for developing integrated through the line campaigns delivering against business objectives while ensuring Customers are at the centre of their activities.

You will be joining a leading financial services business at a time of incredible growth, with record targets being met month after month, the business is well set to bring people in and help them to grow out their career with great learning and development in a collaborative environment.

Role and responsbilities:

  • Custodian of the brand across all internal and external channels
  • Manage agency and partner relationships to deliver against brand and marketing objectives
  • Leverage customer insight data to refine brand management and execution
  • Identify brand-building opportunities both internally and externally
  • Provide creative direction for collateral, web, product packaging, and other visual communications media for the company
  • Manage and execute through the line marketing campaigns from ideation post implementation review
  • Performance tracking, reporting and analysis for the brand and marketing activities
  • Working with advertising agencies to create on brand assets for brokers at a national and local level
  • Manages broker marketing requests through central marketing
  • Support requests for marketing collateral across teams at ensuring brand guidelines are always adhered to.
  • Support the Senior Manager in ensuring the brand is always represented correctly in the market
  • Ensure up to date standard operating procedures for all supported processes and ensure processes are tested to meet compliance standards

Skills and experience needed:

  • Tertiary business or marketing related qualifications
  • 3-4 years marketing/advertising experience
  • Finance industry experience preferred
  • Practical / Specialist/Technical Skills: e.g. Keyboard, Software Distribution, etc.
  • Understanding of digital channels and proven experience in using digital to drive direct acquisition
  • Relationship management – product team, marketing agencies and suppliers
  • Google Analytics
  • Understanding of both brokerage & franchise models

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