Digital Optimisation Manager

My client is a world leader in the online FX space, they have built a company focused on getting results by instilling a hard working, fun and driven culture into their staff and simultaneously investing in technology and staff development.

Based in the CBD (but with great working flexibility) you’ll be a part of a newly formed team aimed at creating a world leading website experience for their customers. You will be focused on driving commercial outcomes by improving the website experience in line with, and helping shape, the web strategy. Being the go-to person for all things optimisation and A/B testing, you will leverage analytics, qualitative and quantitative research, optimisation tools and online best practices to increase the effectiveness of the website, conversion rates, marketing campaigns, and ultimately, increase new client registrations.

Role and responsibilities:

  • Investigate data to identify areas for optimising the customer experience to drive increased conversions
  • Drive the strategy, processes and structure for the CRO and AB Testing programme
  • Convert qualitative and quantitative data into prioritised optimisation initiatives, and ensure these are implemented by the relevant teams/stakeholders
  • Build a list of backlog AB test and optimisations to help form the CRO roadmap, starting from planning, idea management, testing, optimisation, reporting, and forecasting
  • Work closely with the web, UX, design and data team to get insights, provide input into marketing campaigns, and help shape the website experience
  • The primary focus will be on new-client acquisition, increasing registrations for both consumers and businesses through improving the website experience, in combination with improving acquisition strategies that will drive to the same outcome
  • Actively contribute to the growth of the website, traffic and conversions by working with the full stack squad, which includes specialists in SEO, CRO (yourself), Design, UX, Content, Web Production, Analytics, and Tech (engineers, QA).
  • Plan, build and execute the optimisation and AB testing programme on the website
  • Provide a analytical, researched and commercial lens to the prioritisation of experience optimisations
  • This visible role will work day to day as part of the web squad, plus working closely with the regional marketing teams. Additionally you will have interactions with legal, compliance, HR, technology, finance etc as required.

To be successful you’ll need:

  • Deep understanding of on-site conversion rate optimisation
  • Ability to plan, execute, analyse and then reflect on a AB testing and optimisation programme, looking for continuous improvements to both the web experience, as well as the programme processes
  • Experience working with optimisation platforms to plan, build and execute AB tests and optimizations
  • A understanding of digital experience and conversion optimisation to drive growth through research, testing and analysis
  • An analytical mindset, focused on driving commercial outcomes for the business
  • A deep experience with both theory and execution of AB testing, growth marketing, and performance analysis
  • Strong stakeholder/client management skills, especially where digital literacy may be low
  • Working knowledge of HTML/CSS
  • College Degree or equivalent in a related field (Marketing, Computer Science, Data science)
  • 5+ years total digital marketing experience

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Social Media Manager

My client is seeking a talented Social Media & Community Executive to join their team. You’ll come aboard as the champion of the brand across social media and online forums, with a focus to deepen and extend their reach and impact across these channels.

You’ll have strong communication skills, interest and understanding of investing, aptitude with social media monitoring tools, and a desire to develop and oversee an active online community.

Role and Responsibilities:

  • Deliver on and continue to expand the social media strategy across all key social platforms including Facebook, Twitter, Reddit, Linkedin and YouTube.
  • Establish tone and creative guidelines to support consistent experiences across social media and forums.
  • Take our influencer programme to the next level, forging relationships with industry contacts to encourage conversations about investing.
  • Engage with, and aim to deepen relationships with the community across channels
  • Establish and maintain a social media calendar
  • Produce, source, and publish social media content, as well as manage external agencies to deliver on social media plans.
  • Daily monitoring and reporting of assigned accounts and responding to queries and comments.
  • Analyse and report regularly on campaign activity.

To be successful:

  • 4+ years’ experience managing social media channels or digital communities
  • Genuine interest in financial markets and investing is essential.
  • Specialist in developing social marketing strategies that are native to each channel and that can deliver tangible results.
  • Strong writing and content generation skills
  • Experience managing relationships with external and internal agencies/design teams to brief and manage original content.
  • Experience running influencers campaigns and how they can be used to extend social campaigns.
  • Proven track record delivering results on social campaigns, with the ability to make insight- and data-driven decisions.
  • Understanding of major social media platforms including analytics and business manager tools.
  • Comfortable with campaign reporting and optimisation to ensure we are on the right track and achieving our KPIs.
  • Flexible, with the ability to excel in a fast-paced environment.
  • Attention to detail, excellent organisation skills, and ability to manage multiple projects and responsibilities
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Digital Marketing Executive

My client is one of Australia’s leading managers of Exchange Traded Funds (“ETFs”) and related products, with a reputation for innovation and “market firsts”. With offices in Sydney, Melbourne, Brisbane, and NZ, they manage over $23B of assets on behalf of investors across the broadest range of products on the ASX.

The role:

This hands-on role requires someone with excellent project management skills, initiative, and high attention to detail. You’ll understand core digital channels and user journeys and love diving into the detail to optimise at every opportunity. You’re curious to learn and grow, and you’ll work alongside a highly skilled and supportive team. Responsibilities

Role and responsbilities:

  • Assisting with the execution of all aspects of the digital strategy across channels including search, display, video, and landing pages.
  • Supporting campaigns from start to finish – including briefing, legal approvals, agency coordination, campaign checking and launch.
  • Support reporting requirements across digital marketing KPIs.
  • Working with the team to build and maintain our suite of landing pages, and other content amends as required on our website.
  • Working across internal and external resources to deliver digital marketing assets including banner ads, web tiles and social ads aligned with our multi-channel plans.
  • Support trafficking of display assets to relevant third-party contacts, ensuring all are tagged in accordance with our UTM standards and delivered/refreshed in a timely manner
  • Support and scale our A-B-C test and learn culture.

To be successful:

  • Minimum 3 years’ work experience in a related role with demonstrated success across biddable media channels and/or CRO (conversion rate optimisation).
  • Excellent organisational skills
  • Must enjoy a fast-paced work environment and be able to adapt quickly to business needs
  • Good interpersonal skills and the ability to work well within a team
  • High attention to detail
  • A self-starter who uses their initiative
  • Experience creating or coordinating copy and design assets for digital channels
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Marketing Lead

My client is one of Australia’s leading managers in the fund space, with a reputation for innovation and “market firsts”.

The sector is one of the fastest growing categories of investment products globally and in Australia over the last decade and the market is set to continue growing strongly in the coming years.

About the role

My client is seeking an enthusiastic and experienced individual to join the team as a Senior Marketing Manager to help build on their Australian success story.

Reporting to the Head of Marketing you will be responsible for a broad range of activity including overseeing content and educational initiatives, brand, creative and advertising strategy and execution, external partnerships and events. You will play a key role in delivering campaigns that make an impact throughout the funnel, ensuring a cycle of continuous improvement is implemented.

They’re looking for someone who is experienced in creating and executing on a strategic plan by looking at business objectives and then working collaboratively with the broader marketing team to ensure successful execution.

You’ll be an experienced people manager with strong written and verbal communication skills. You’ll bring your expertise, attention to detail, positive attitude and initiative to this role and you’ll enjoy lots of variety each day.

Preference is given to applicants with have prior working experience in a similar role within asset management and/or financial services, and/or demonstrated interest and expertise in wealth management/investment products.

Role and Responsibilities:

  • Work closely with colleagues to oversee educational programs and content to expand the organic footprint (including SEO) and awareness in the market
  • Set the strategic editorial direction and work with content and communications colleagues and external suppliers for content production, editorial copy-writing and other visual brand assets
  • Create channel marketing plans that contribute to the broader marketing strategy
  • Oversee event coordination and management, including third party sponsorships, our own events and other partnerships
  • Oversee and execute on advertising strategy, including above the line and digital display
  • Keep up to date with Funds industry developments, financial markets and investment trends.
  • Ensure all campaigns are tailored for the appropriate channel, including presentations, collateral, digital and offline.
  • Work closely with marketing colleagues to ensure content is created and aligned to meet campaign objectives.
  • Creating and maintaining marketing budget across channels of responsibility, including regular reporting to Head of Marketing and CEO
  • Regular reporting on to stakeholders

To be successful:

  • Excellent interpersonal skills and ability to manage a small team
  • Proven experience across advertising strategy, content marketing, events coordination, media placements, digital distribution and campaign management
  • Ability to multi-task and meet deadlines
  • Outstanding understanding of investments and financial products
  • High attention to detail and a creative flair
  • 10+ years’ experience working in a similar role or proven experience in a similar role
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Digital Marketing Manager

Since launching over 30 years ago, my client has become one of the world’s leading online financial trading businesses offering an award winning online and mobile trading platform, enabling over 1 million clients to trade domestic & international shares as well forex, indices, commodities, cryptos and more.

The Role:

My client is looking for a passionate and talented digital specialist with a passion for marketing operations. This role will be responsible for driving innovation and performance of all our digital and lifecycle activities across Asia Pacific (APAC) as well as managing a local designer and copywriter.

Working with the global digital and eCRM function, each regional marketing team and the local agencies – you will be tasked with managing a small high performing team of specialists to continue the digital automation transformation, drive effective media, creatives assets and engagement programs.

Responsibilities:

  • Manage the marketing hub team to deliver our regional marketing strategies across APAC & CA, including;
  • Recruit and ensure engagement of a high performing team of specialists to support the regional marketing teams in delivering best in class campaigns and projects.
  • The team will be tasked with:
    • strategic management of our performance channels, with our agencies
    • website development, design and optimisation / CMS training
    • SEO and digital content strategies
    • Video, PPC copy and display design as required
    • Lifecycle strategy and full execution and reporting
  • Analytics and Reporting. Work closely with our Business Intelligence and Customer Analytics teams to build strategies and reporting to help drive attribution and customer lifetime value tracking models.
  • Key contact with our group web dev, digital and eCRM teams to ensure innovation and learnings are delivered to the APAC region.
  • Managing local implementation of our global marketing technology platforms to deliver on acquisition and retention objectives.
  • Ensure ongoing optimisation and automation of programs to deliver efficiencies and performance.
  • Run a project management methodology with the team’s broad digital and creative deliverables, prioritising revenue generating activities
  • Build and maintain strong relationships with all stakeholders in the APAC & CA region and Head Office.

To be successful:

  • Self-starter with a passion for all things data and technology with 2-3 years demonstrable experience in a similar role, client or agency side, and minimum 8 years overall marketing or digital experience.
  • Relevant university degree in business, marketing or media/communications.
  • Lifecycle/eCRM marketing automation and customer journey mapping and segmentation experience is necessary.
  • Natural ability to build insights from data, and experienced in building professional ROI reporting.
  • A good natural communicator/project management experience essential. Prior team management experience is a requirement.
  • Knowledge of or strong interest in the financial markets preferable.
  • Understanding of design process, experienced in working with agencies to deliver campaigns and media plans. Strong understanding of PPC, programmatic/display advertising is critical.
  • Established track record in campaign and project management and delivery.
  • Good understanding of CSS/HTML/JS implementation, Adobe Creative Suite, Google Analytics, Google Webmaster Tools, and Google DoubleClick suite.
  • You’ll need to be someone who thrives in a fast paced and dynamic environment and has a flexible approach to working out alternatives to respond to change.
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Product Marketing Manager

Since launching over 30 years ago, my client has become one of the world’s leading online financial trading businesses offering an award winning online and mobile trading platform, enabling over 1 million clients to trade domestic & international shares as well forex, indices, commodities, cryptos and more.

The Role:

My client is looking for a passionate and talented Product Marketing specialist with strong passion and/or experience in online share trading. Working closely with the Brand & Campaigns Specialist, our newly-formed Product Squads and the wider business this role will be integral in driving the strategic marketing direction for the product and bringing it to life.

Key responsibilities:

  • Developing and clearly articulating the Invest product marketing strategy, positioning, value prop, messaging, go-to-market strategy and the rollout for existing and new products and features.
  • Work closely with the broader marketing team to build out their product knowledge and provide them with the insights, positioning, messaging and content they need to succeed.
  • Assessing the market, competitors, industry trends and customer needs. You should know your market, competition and customers inside out and be able to integrate this information into your product marketing plans.
  • Refining and maintaining customer propositions based on feedback and changing buyer personas/ customer needs.
  • Driving the adoption of and use of the platform, alongside digital and lifecycle teams, to achieve annual commercial targets.
  • Developing and delivering new product propositions for key customer segments, across different regions. These propositions will be based on your market research, plus all qualitative and quantitative inputs and insights.
  • Collaborating with the product team and squads to regularly evaluate our proposition in market, offering suggestions for improvement or future growth.
  • Working closely with the Senior Content Strategist to ensure appropriate educational content is developed to help drive effective upsell, cross sell and ultimately product stickiness.
  • Providing ongoing reporting on product marketing / GTM programs to drive continual improvements and recommendations.

To be successful:

  • Strong, demonstrable product marketing experience (ideally 5+ years), which will span several products and features from ideation to launch and maturity.
  • Curiosity and customer-centric mindset
  • You’ll be comfortable working with, analysing and using data to make appropriate marketing decisions
  • A good natural communicator/project management experience essential. You’ll be able to distill complex topics to core messages
  • Commercial skills to understand the role a product feature plays within company strategy and the commercial return on investment.
  • Knowledge of or passion for the financial markets and online share trading is essential.
  • Understanding of end-to-end campaign management, experienced in working with brand marketing teams, agencies and digital teams to drive effective GTM programs
  • Relevant university degree in business, marketing or media/communications.
  • This solid experience will be underpinned by a high attention to detail and aesthetics, and great interpersonal skills, which will help you when working with a variety of key global stakeholders.
  • You’ll need to be someone who thrives in a fast paced and dynamic environment and has a flexible approach to working out alternatives to respond to change. Use creative thinking to help meet campaign objectives.
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Chinese Marketing Manager

Since launching over 30 years ago, my client has become one of the world’s leading online financial trading businesses offering an award winning online and mobile trading platform, enabling over 1 million clients to trade domestic & international shares as well forex, indices, commodities, cryptos and more.

The role:

My client has an exciting opportunity for a Marketing Manager to own the Chinese marketing strategy across the Asia Pacific and Canada region. You will expected to deliver well performing strategies, which position them as a leader in the marketing within Chinese communities in AU, NZ, CA, SG and Greater China including HK and Taiwan.

You will need to be creative and enthusiastic with the ability to challenge the status quo and design plans to deliver commercial impact within our tight regional brand and compliance frameworks. Strong analytical and digital skills are necessary, you will need to be able to interpret and build reports to ensure continuous optimisation on all spend.

You’ll be the advocate for our Chinese audiences globally so will need to be familiar with specific tools, ad networks and industry nuances to deliver localised campaigns and success offline events that resonate with your markets.

Responsbilities:

  • Build and deliver Chinese strategy across APAC and CA to achieve acquisition, activation and retention retail targets.
  • Understand the markets, industry and our audiences to define budget and opportunity for each region.
  • Understand our products and client selection drivers to build messaging and creative, within brand guidelines.
  • Understand the Chinese media environment to build successful media strategies including online and offline.
  • Deliver 12 month marketing plans for APAC and CA regions to reach all KPIs, includes media planning, campaigns, events, sponsorship, PR, education.
  • Work with agency and junior team member to manage the annual Chinese budgets ensuring appropriate allocation to drive performance for each region.
  • Build, manage and develop a small team to implement all activity.
  • Content proof/approve all Chinese marketing activity.
  • Be able to present results of all strategies to senior management in a meaningful and timely manner.
  • Manage the development of all Chinese marketing collateral including brochures, print and digital advertising campaigns.
  • Build and manage the execution of the communications plan for new product launches and platform updates
  • Be able to identify media partners to host events and joint marketing campaigns
  • Support key strategic initiatives and growth strategies
  • Assist the Senior Marketing Manager with APAC marketing team support
  • Support the global Chinese proposition development as required

To be successful:

  • Fluent Mandarin, written Chinese and good English Lang skills
  • Relevant qualifications in marketing or related discipline, good theoretical knowledge
  • 5+ years marketing experience
  • Experience managing, growing and nurturing a team
  • Experience working with multiple agencies and suppliers, negotiating contracts
  • Experience using website CMS and email distribution software
  • Ability to prioritise workloads to focus on business priorities
  • Hands on, delivery driven, can do attitude
  • Good communicator, professional, analytical and process driven
  • Commercially focused, ability to build clear business cases with outlined outcomes for budget allocation
  • Ability to digest detailed reporting and large data sets to communicate results
  • Willingness to take ownership and work autonomously
  • Above average attention to detail
  • Creative to continuously pitch for new commercial ops/challenge the strategies
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Chinese Marketing Manager

Since launching over 30 years ago, my client has become one of the world’s leading online financial trading businesses offering an award winning online and mobile trading platform, enabling over 1 million clients to trade domestic & international shares as well forex, indices, commodities, cryptos and more.

The role:

My client has an exciting opportunity for a Marketing Manager to own the Chinese marketing strategy across the Asia Pacific and Canada region. You will expected to deliver well performing strategies, which position them as a leader in the marketing within Chinese communities in AU, NZ, CA, SG and Greater China including HK and Taiwan.

You will need to be creative and enthusiastic with the ability to challenge the status quo and design plans to deliver commercial impact within our tight regional brand and compliance frameworks. Strong analytical and digital skills are necessary, you will need to be able to interpret and build reports to ensure continuous optimisation on all spend.

You’ll be the advocate for our Chinese audiences globally so will need to be familiar with specific tools, ad networks and industry nuances to deliver localised campaigns and success offline events that resonate with your markets.

Responsbilities:

  • Build and deliver Chinese strategy across APAC and CA to achieve acquisition, activation and retention retail targets.
  • Understand the markets, industry and our audiences to define budget and opportunity for each region.
  • Understand our products and client selection drivers to build messaging and creative, within brand guidelines.
  • Understand the Chinese media environment to build successful media strategies including online and offline.
  • Deliver 12 month marketing plans for APAC and CA regions to reach all KPIs, includes media planning, campaigns, events, sponsorship, PR, education.
  • Work with agency and junior team member to manage the annual Chinese budgets ensuring appropriate allocation to drive performance for each region.
  • Build, manage and develop a small team to implement all activity.
  • Content proof/approve all Chinese marketing activity.
  • Be able to present results of all strategies to senior management in a meaningful and timely manner.
  • Manage the development of all Chinese marketing collateral including brochures, print and digital advertising campaigns.
  • Build and manage the execution of the communications plan for new product launches and platform updates
  • Be able to identify media partners to host events and joint marketing campaigns
  • Support key strategic initiatives and growth strategies
  • Assist the Senior Marketing Manager with APAC marketing team support
  • Support the global Chinese proposition development as required

To be successful:

  • Fluent Mandarin, written Chinese and good English Lang skills
  • Relevant qualifications in marketing or related discipline, good theoretical knowledge
  • 5+ years marketing experience
  • Experience managing, growing and nurturing a team
  • Experience working with multiple agencies and suppliers, negotiating contracts
  • Experience using website CMS and email distribution software
  • Ability to prioritise workloads to focus on business priorities
  • Hands on, delivery driven, can do attitude
  • Good communicator, professional, analytical and process driven
  • Commercially focused, ability to build clear business cases with outlined outcomes for budget allocation
  • Ability to digest detailed reporting and large data sets to communicate results
  • Willingness to take ownership and work autonomously
  • Above average attention to detail
  • Creative to continuously pitch for new commercial ops/challenge the strategies
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Marketing Specialist

My client, a global fintech on an aggressive growth trajectory is looking to hire a Marketing Specialist to join the local Australian office whilst having scope of the APAC strategy.

The business offers many perks including modern Barangaroo offices, flexible working patterns, great team culture and bonus incentive. You’ll be working in a Marketing team that has culture at its very heart and focuses on bringing the best out in its employees.

The role is initially a 12 month fixed term contract, however with the growth and scope of the business there may be opportunities for retention.

Role and responsibilites:

  • Work with the APAC Marketing Manager to deliver annual marketing and communication plans, ensuring alignment of marketing campaigns with business and brand objectives.
  • Ownership of all marketing for Australia and New Zealand regions including campaign planning, delivery, communications, PR, collateral and material, sponsorship, website management, tactical and creative – ensuring these are engaging, drive performance and within set brand guidelines.
  • End-to-end planning and management of marketing initiatives across product launches/platform updates, client activation and retention across retail brand.
  • Assist in the launch of new website content as driven by APAC digital and UK web dev teams, ensure website content is accurate and localised
  • Where relevant, brief and manage campaign media plans alongside media agencies to determine optimal channel and brand mix.
  • Build and deliver relevant and engaging campaign content with the assistance of in-house technical experts.
  • Coordinate client email communications and ensure client facing teams are aware of all outgoing communication tactics for client consistency. Build, localise and deliver education content – ebooks, seminars, webinars, as required. Reporting and utilising past learnings to drive future strategies.
  • Ensure relevant segmentation of client databases to ensure targeted campaigns.
  • Build relationships and collaborate with a wide network of stakeholders
  • Annual campaign budget planning, tracking and management, ensuring it is allocated properly to meet performance targets.
  • Day-to-day reporting and budget management to ensure campaigns are optimised to drive performance.
  • Ongoing optimisation and reporting of all campaigns including detailed monthly and quarterly reports on campaign performance – how they performed against set KPIs and stakeholder recommendations for ongoing distribution.
  • Review competitor activities; stay up to date with digital advertising and marketing best practice/innovation to ensure business is placed ahead of other providers in achieving business goals.
  • Design and build periodic client surveys and distribute results accordingly.
To be successful:

Must haves

  • Experience in marketing planning, execution of both ATL and BTL advertising tactics and client lifecycle management.
  • Experience working in a complex, fast-paced environment.
  • Excellent relationship management & collaboration skills – experience working with remote stakeholders preferred.
  • Strong organisational and project management skills.
  • Strong copywriting skills.
  • Experience working with agencies in the delivery of high performing digital campaigns.
  • Experience using website CMS and email distribution software.
  • Hands on, delivery driven, can do attitude. Ability to take initiative and work autonomously.

Relevant qualifications

  • Tertiary educated in marketing discipline
  • At least 3 years’ experience in generalist/campaign marketing roles
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