Marketing & CommunicationsTechnology & IT

Digital Analyst (Adobe Analytics)

Salary

Over $100,000

Location

Sydney

Job Type

Permanent

Job Ref

Date Posted

Thu, 12th April 2018

Join a growing team in a great company as their Digital Marketing Analyst, leading the analytics space for the company to make a real impact!


The Digital Marketing Analyst  is a key member of the Digital Marketing team which is responsible for the ongoing growth and adoption of our digital channels.

My client really values its staff, with many in-work benefits like flexible working hours, great remuneration packages, modern and well located offices (CBD) and many more personal benefits.

As a fun and hard working team, my client is expecting the same from the Digital Marketing Analyst. They’re looking for a technically gifted but collaborative individual that can articulate their findings and make a real impact on the business.

The real focus of this role is as follows:

  • Leveraging the Adobe Marketing Cloud’s data to monitor, report and create action on digital activity
  • Providing data lead actionable insights and recommendations that lead to member/employer growth
  • Act as the specialist point of contact in data, analytics, tag management, governance around data schemas and dashboards
  • Improving analytics and data adoption and understanding through training and knowledge sharing.

Key responsibilities of the role:

  • Develop and maintain analytics strategy
  • Develop reporting dashboards to help drive decision making
  • Conduct deep dive analysis using data discovery, visualisation and analysis methodologies and techniques to identify and recommend key digital activity and action
  • Use visualisation tools to tell interactive stories to influence and drive goals of acquisition, activation and retention
  • Help formulate and implement multi-variate and A/B test strategies
  • Making recommendations to optimise member experience and online content strategies (SEM, SEO, Affiliate & Display)
  • Identifying business critical issues through online and digital behaviour insights and communicating across the business
  • Report on key insights and trends and identify key opportunities areas to improve digital performance
  • Improve key digital metrics around acquisition, activation and retention
  • Manage data and tracking process governance across all digital channels
  • Create and maintain data, connections, logic and linkages between Adobe Marketing Cloud software and other data systems (such as the BI tool and Acurity)
  • Work collaboratively and cross functionally with other areas to socialise digital performance and insights
  • Provide data driven recommendations for digital initiatives
  • Increased adoption of analytics data to drive decision making
  • CDO team members well versed in the use of data and reporting in the Adobe Marketing Cloud

Knowledge and experience

  • High level of expertise in Adobe Analytics or similar web analytics tools.This is pivotal to a successful application.
  • 4+ years demonstrated experience in leading web analytics strategy and customer/marketing analytics
  • Degree qualified (economics, statistics, engineering or similar – desirable but not essential).
  • Demonstrated experience delivering data-driven insights, campaign/content intelligence and business intelligence
  • Experience with other Adobe Marketing Cloud solutions like Target, Audience Manager and Campaign is preferable.
  • Technically proficient in JavaScript and SQL
  • Proven experience optimising and analysing data, including multi-variate and A/B test strategies, with specific experience on increasing acquisition and conversion rates in key areas
  • Strong theoretical understanding of behavioural analysis, statistical modelling, performance marketing.
  • Excellent communication skills and ability to interact with all levels of business stakeholders, project managers and technical developers.
If you’re interested in applying for this position then please get in touch with me, Adam Geary on 02 9003 4931 or email adam.geary@marsrecruitment.com.au
Job Application